Sydney Sweeney’s favorite fall denim starts with a clear trend: low-rise jeans. The 28-year-old actress, known for her role in “The Housemaid” and her return as Cassie in “Euphoria” season three, has partnered with American Eagle for a third time. This latest campaign focuses on the hip-grazing waist that has become a signature of her style, moving beyond the polarizing 2025 “Sydney Sweeney Has Great Jeans” push and the previous “Syd for Short” initiative.
The new lineup features straight-leg, wide-leg, barrel, and bootcut options. All share a defining feature: the waist sits low on the hips. In an exclusive interview with Refinery29, Sweeney explained that she sees this as an “exciting change” after high-rise jeans dominated the last decade. She noted that fashion always returns, but people are ready to have fun with denim again.
However, the actress avoids the overly tight look often associated with the 2000s. Instead of mimicking the early aughts, she prefers a more relaxed approach. “Low-rise isn’t tied to one super-specific silhouette anymore,” she said. Her styling choices in the accompanying photoshoot reflect this, often featuring a minimalist white tank top or a cropped denim jacket. She frequently appears barefoot with tousled hair, avoiding the butterfly tank tops and platform flip-flops that defined the original Y2K era.
Comfort is a major factor in her selection process. “I know pretty quickly when I put on a pair of jeans whether I’m going to live in them,” she said. The actress believes that finding the right balance between stretch and structure is essential. She prefers pieces that move with the body without sacrificing shape, which is why American Eagle’s fall collection emphasizes both comfort and fit.
Related: Editors Choose Top Fragrances of 2026
For many, the resurgence of this specific silhouette brings up memories of a specific time. The sheer volume of demand for items that mimic the early 2000s suggests a strong pull toward nostalgia. Yet, the practical reality of modern wardrobes often clashes with the need for historical accuracy. Sweeney’s approach offers a middle ground, allowing individuals to adopt the waistline without committing to an exact reproduction of a past era.
The actress continues to build an impressive resume while maintaining a consistent fashion identity. Her selection of these relaxed, low-rise options signals a shift toward versatility. The collection includes styles that are fitted, billowy, and classic, providing options for different body types and occasions. By removing the need to recreate the past exactly, the campaign encourages consumers to focus on how the clothes feel and fit their current lives.
Ultimately, the success of this campaign relies on the chemistry between the model and the brand. Sweeney brings a sense of authenticity to the project, which resonates with younger consumers. Her ability to balance nostalgia with modern practicality has proven to be a winning formula. The result is a collection that feels both familiar and fresh, appealing to a wide range of fashion enthusiasts.
