Takealot revealed a new alliance with Thirteen Lune, the celebrated U.S. beauty-discovery site created by noted entrepreneur Nyakio Grieco, signalling the brand’s inaugural global rollout into new markets successfully.
A curated collection of global brands arrives in South Africa
Takealot’s new exclusive partnership will make it the go-to destination in South Africa for a unique selection of top-tier international beauty brands. Many of these brands, including those founded by renowned entrepreneurs, beauty experts, and cultural icons, will be available in the country for the first time. This launch marks a significant step forward in Takealot’s goal to become South Africa’s leading and most trusted beauty retailer.
Customers will now have access to highly sought-after international skincare, haircare, cosmetics, wellness, and fragrance brands that were previously hard to find locally.
Founding partners on shared values and growth
Thirteen Lune, founded in 2020 by Nyakio Grieco, has quickly become a leading beauty discovery platform by promoting innovative founder-led brands, celebrating diverse stories, and redefining modern prestige beauty. Under Grieco’s leadership, the company has expanded from a digital marketplace to a nationally recognized retail platform, including a shop-in-shop partnership with over 600 JCPenney stores in the US from 2021 to 2025, earning a reputation for uncovering the next big beauty brands.
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For Grieco, whose Kenyan heritage has shaped both her entrepreneurial journey and her approach to beauty, launching in South Africa carries a significance that extends beyond business. “Expanding Thirteen Lune internationally through South Africa is both an exciting business milestone and a deeply personal moment for me. My family’s roots are on the African continent, and returning to Africa through a partnership with Takealot feels incredibly meaningful. We were looking for more than a retailer – we were looking for a partner whose values aligned with ours. Takealot’s commitment to innovation, entrepreneurship and creating opportunities for local communities made them the clear choice to introduce Thirteen Lune to South African consumers.”
Building a beauty destination
“This is far more than the launch of new beauty brands. It represents another important step in our ambition to build South Africa’s most trusted beauty destination. We are incredibly proud that Thirteen Lune selected Takealot as its exclusive South African partner – not simply because of our scale, but because of our shared belief that eCommerce can create opportunity, celebrate founder stories and make exceptional products accessible to more people. Together, we’re introducing some of the world’s most exciting beauty brands to South Africa while laying the foundations for a beauty ecosystem that will continue to grow for years to come.”, Ryan Ferreira, Head of Retail, Takealot
“Beauty is an incredibly exciting category for Takealot and one where we have significant ambition. We want to play a leading role in shaping the future of beauty retail in South Africa, not only by giving customers access to the world’s most exciting brands, but by creating a destination where beauty can be discovered and experienced in entirely new ways. This partnership significantly strengthens our premium and luxury beauty proposition, while giving us even more opportunity to bring the category to life through content, creators and experiences that extend beyond the screen. For us, this is about building something much bigger than an online beauty store.
